Author Bios (50 Words for each Author)

Leah Nganga.

2nd year PhD student at Texas A & M Recreation ,Parks and Tourism Science Department. Background in hotel operation and tourism.Research interest includes sustainability, Consumer behavior and citizen science.

Omar Youssef

1st year PhD student at Texas A &M Recreation,Parks and Tourism Science Department. Has a background in Human development and leadership ,hospitality and tourism. Research interest include; Sustainability, conservation and cultural impacts.

Dr Courtney Suess

Assistant Professor at Texas A &M University ,Recreation,Parks and Tourism Sciences , Faculty Fellow, Centre for Health system design,College of Archtecture.

Current research interest ;Hospitality Design, Development and Planning, Hospitality Facilities Operations and Management, Sustainable Development and Environmental Policy, Medical Tourism and Healthcare Facility Development

Abstract (150 Words)

The coral reef ecosystem has experienced destruction from human and natural impacts which will increase in the future. Coral restoration depends mainly on large scale conservation efforts. These efforts require funds and other resources to be effective. This study will apply a framework based on Protection Motivation Theory to understand tourist willingness to donate towards coral reef conservation. We posit that the fear-arousal from threat scenarios presented (climate change, dredging, etc.) in conjunction with a level of hope associated with various mitigation strategies (coral fragment transplanting, coral nurseries, genetic modification and manmade reefs, etc.) will enhance protection motivations which, in turn, may drive stronger willingness to donate to conservation efforts

Download

Share

COinS
 

Understanding tourist willingness to donate using the Protection Motivation Theory

The coral reef ecosystem has experienced destruction from human and natural impacts which will increase in the future. Coral restoration depends mainly on large scale conservation efforts. These efforts require funds and other resources to be effective. This study will apply a framework based on Protection Motivation Theory to understand tourist willingness to donate towards coral reef conservation. We posit that the fear-arousal from threat scenarios presented (climate change, dredging, etc.) in conjunction with a level of hope associated with various mitigation strategies (coral fragment transplanting, coral nurseries, genetic modification and manmade reefs, etc.) will enhance protection motivations which, in turn, may drive stronger willingness to donate to conservation efforts