Author Bios (50 Words for each Author)

Elizabeth A. Cartier, Ph.D., is an Assistant Professor of Management in the School of Business Administration at Fort Lewis College. She joined the college in the 2018-2019 academic year. Her research concentrates on tourism impacts, the critical aspects of power and control, gender and social inequality, and the relationship between discourse and power. Her teaching focuses on organizational behavior, human resources, leadership, and decision-making. Dr. Cartier's practical experiences encompass over 15 years in the hospitality industry in Massachusetts, New York, and Colorado where she participated in multiple roles in the restaurant business.

Lorraine L. Taylor, Ph.D. teaches Tourism and Hospitality Management in the School of Business Administration at Fort Lewis College in Durango, Colorado. She previously enjoyed a career in the hotel industry and worked for Walt Disney World, Marriott International, and the Five Star and Five Diamond rated Sanctuary at Kiawah Island Golf Resort. Her research interests are in tourists' motivations, decision making, and behavior. Her current projects apply these concepts to the development of profiles in niche markets. She is on the Board of Directors for Visit Durango and is a member of the International Society of Travel and Tourism Educators.

Abstract (150 Words)

This study identifies how communication, specifically social media communication, can be used as a platform of engagement and participation by individuals impacted by a crisis, but not directly involved in the management process. Utilizing the context of the 416 Fire in the summer of 2018 in southwest Colorado, the analysis of user generated content shared on Instagram suggests that social media communication in a crisis is a response strategy in which each individual sharing photos/posts is engaging with the crisis in a way that invokes reflection. The findings showcase how social media sharing is a means of engaging with and through the crisis in an effort to connect, reflect, share, and contribute to the crisis management efforts. Understanding the dynamic processes of communication associated with crises, notably climate related crises, is important for tourism scholars, industry professionals, and policy-makers in an effort to identify and reduce impact on related communities.

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Curating a Gallery of Crisis Engagement: Analysis of User Generated Content of the 416 Fire on Instagram

This study identifies how communication, specifically social media communication, can be used as a platform of engagement and participation by individuals impacted by a crisis, but not directly involved in the management process. Utilizing the context of the 416 Fire in the summer of 2018 in southwest Colorado, the analysis of user generated content shared on Instagram suggests that social media communication in a crisis is a response strategy in which each individual sharing photos/posts is engaging with the crisis in a way that invokes reflection. The findings showcase how social media sharing is a means of engaging with and through the crisis in an effort to connect, reflect, share, and contribute to the crisis management efforts. Understanding the dynamic processes of communication associated with crises, notably climate related crises, is important for tourism scholars, industry professionals, and policy-makers in an effort to identify and reduce impact on related communities.