Author Bios (50 Words for each Author)

Ana Carolina Bender is invited Assistant Professor at the Faculty of Economics, Universidade do Algarve (Portugal). She holds a MSc in Marketing Management and currently is a PhD student at the University of Algarve. Research interests: experience marketing, sensory marketing and tourist experiences, in addition to cultural and heritage tourism.

Manuela Guerreiro is an Assistant Professor at the Faculty of Economics, Universidade do Algarve (Portugal), co-coordinator of the Research Centre CinTurs and Director of the Master of Marketing Management. She holds a PhD in Economics and Management Sciences, and a MSc in Cultural Management. Research interests: consumer behaviour, Marketing and design, brand management, consumer experiences in tourism and hospitality.

Bernardete Sequeira is an Assistant Professor at the Faculty of Economics, Universidade do Algarve (Portugal). Member of the Board of the Masters and Bachelor's Degree in Sociology. She holds a PhD in Sociology and a MSc in Organization and Information Systems. Research interests: Sociology of Organizations and Work, Knowledge Management, Tourism and Qualitative Research Methodologies.

Júlio Mendes is an Assistant Professor at the Faculty of Economics, Universidade do Algarve (Portugal) and Director of the Master of Marketing Management (July 2011- December 2020). He holds a PhD in Management Sciences and a MSc in Economic and Management Sciences. Research interests: destination marketing, tourism experiences, quality in tourism organizations.

Abstract (150 Words)

This study aims to explore the sensory experience at heritage sites from the visitor's perspective. A qualitative and exploratory approach was applied, using two data collection methods: semi-structured interviews and in situ focus groups. The findings suggest that these historical spaces' managers should explore and understand tangible and intangible, or immaterial, elements that influence visitors' experience, attitudes, and behaviours towards the physical landscape. In this sense, they must converge their efforts to highlight the sensory cues intrinsic to each site, providing a connection between the monument and its visitors. Future investigation should employ longitudinal research, including a broader scope of heritage attractions and perspectives from the diverse stakeholders involved in the management and consumption of these historical places.

Keywords: heritage attractions, the sensory dimension of tourist experiences, consumer experience, visitor perspective

Share

COinS
 

Sensorial Experiences at Heritage Contexts: A Qualitative Approach to A Visitor Attraction in Algarve, Portugal

This study aims to explore the sensory experience at heritage sites from the visitor's perspective. A qualitative and exploratory approach was applied, using two data collection methods: semi-structured interviews and in situ focus groups. The findings suggest that these historical spaces' managers should explore and understand tangible and intangible, or immaterial, elements that influence visitors' experience, attitudes, and behaviours towards the physical landscape. In this sense, they must converge their efforts to highlight the sensory cues intrinsic to each site, providing a connection between the monument and its visitors. Future investigation should employ longitudinal research, including a broader scope of heritage attractions and perspectives from the diverse stakeholders involved in the management and consumption of these historical places.

Keywords: heritage attractions, the sensory dimension of tourist experiences, consumer experience, visitor perspective