Author Bios (50 Words for each Author)

Education

Bachelor degree from Monterrey Institute of Technology and Higher Education and an MBA focus on marketing.

PhD student at UNAM since 2018.

Experience

Professor of Management and Accounting Faculty at Universidad Autónoma de Sinaloa

She has worked for international recognized companies in marketing area such as Anheuser-Busch and Grupo Modelo.

Area of research interest: sustainable tourism, senior tourism, sustainable marketing, tourism marketing.

Abstract (150 Words)

The increasing participation of older people in tourist activities, combined with a demographic phenomenon that implies the aging of the world population, made governments and tourism providers in developed regions identify senior market as a priority.

Tourism is a multidimensional activity that have increased substantially in the last years, challenging the destinations' ecosystems since tourism contributes to greenhouse gas emissions globally. Mass tourism has a significant impact on the environment; hence, sustainable tourism pops out in such circumstances. To the theme of sustainability, Mexico deals with important contrasts.

This research outlines the main elements that tourism marketing (MT) could contribute in terms of sustainability as a competitive advantage of a destination that serves the international senior tourist segment, from the perspective of two case studies of sun-and beach tourist destinations in northwestern Mexico.

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Senior tourism with sustainable marketing perspective in Mazatlan and Los Cabos, Mexico.

The increasing participation of older people in tourist activities, combined with a demographic phenomenon that implies the aging of the world population, made governments and tourism providers in developed regions identify senior market as a priority.

Tourism is a multidimensional activity that have increased substantially in the last years, challenging the destinations' ecosystems since tourism contributes to greenhouse gas emissions globally. Mass tourism has a significant impact on the environment; hence, sustainable tourism pops out in such circumstances. To the theme of sustainability, Mexico deals with important contrasts.

This research outlines the main elements that tourism marketing (MT) could contribute in terms of sustainability as a competitive advantage of a destination that serves the international senior tourist segment, from the perspective of two case studies of sun-and beach tourist destinations in northwestern Mexico.