Author Bios (50 Words for each Author)

Dr Jonathon Day

Dr Jonathon Day is an Associate Professor in Purdue’s School of Hospitality and Tourism Management. In addition to over 45 academic articles and chapters, he is the author of “Introduction to Sustainable Tourism and Responsible Travel” and co-author of “The Tourism System 8th Edition” . Dr Day’s research interests focus on sustainable tourism and responsible travel.

Gurpreet Kour

Gurpreet is an assistant professor at the Indian Institute of Management, Shillong. Her research interests include destination barnding and destination governance.

Abstract (150 Words)

Destination image has been an important topic in tourism research. The appeal of a destination’s image can contribute to a destination’s competitiveness. A wide range of factors contribute to the strength of the destination image, and the value extends beyond consumers to destination stakeholders. While a range of issues around destination image have been examined, there remains much to be explored. There is a paucity of research on the value created for these stakeholders by the brand image. There is also a gap in our understanding of the impact of destination image on destination stakeholder behavior. It is anticipated that operators in destinations with an image that emphasizes nature, and the environment will be more likely to undertake environmentally sustainable activities. This study aims to understand how the stakeholder perceives the value of the destination image and the impact of image considerations on stakeholders' actions in a destination.

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Destination-Based Brand Equity: The Impact of Destination Image on the destination stakeholders

Destination image has been an important topic in tourism research. The appeal of a destination’s image can contribute to a destination’s competitiveness. A wide range of factors contribute to the strength of the destination image, and the value extends beyond consumers to destination stakeholders. While a range of issues around destination image have been examined, there remains much to be explored. There is a paucity of research on the value created for these stakeholders by the brand image. There is also a gap in our understanding of the impact of destination image on destination stakeholder behavior. It is anticipated that operators in destinations with an image that emphasizes nature, and the environment will be more likely to undertake environmentally sustainable activities. This study aims to understand how the stakeholder perceives the value of the destination image and the impact of image considerations on stakeholders' actions in a destination.