Title of Paper

Regional Differences of Personal Protective Measures during COVID-19 Overtime

Author Bios (50 Words for each Author)

Chloe Riley is a first year Master’s Student in the Department of Hospitality, Retail, and Sport Management at the University of South Carolina. She also works as a research assistant for the Richardson Family SmartState Center of Economic Excellence in Tourism and Economic Development where she studies tourism crisis management.

Dr. Pennington-Gray is an endowed professor and director of the Richardson Family SmartState Center for Excellence in Economic Development and Tourism in the College of Hospitality, Retail and Sport Management at the University of South Carolina. She joined the faculty in January after 21 years at the University of Florida. Her area of research is tourism crisis management and resilience.

Dr. Ashley Schroeder is an Assistant Professor in the School of Hotel, Restaurant and Tourism Management at the University of South Carolina. She is Research Lead of the Crisis Management Working Group in the SmartState Center for Economic Excellence in Tourism and Managing Director of the Tourism Crisis Management Initiative.

Abstract (150 Words)

The Tourism Crisis Management Initiative launched a survey in January 2020, before the first case of COVID-19 was confirmed in the United States. The goal was to understand the impacts of COVID-19 on the travel industry. This portion of is focused on providing a holistic view of the American tourist by analyzing demographic and geographic factors, travel anxiety, use of personal protective measures, and intention to travel. Through statistical analysis these relationships will be analyzed over 3 waves of surveys spanning 6 months, to account for change overtime. A three-item anxiety scale was developed to measure anxiety through feelings and can be utilized in future crises. There were seven personal protective measures considered in the survey. Business and leisure travel were both assessed in the intention to travel variable. The results from this study will inform crisis management decisions and lay the foundation for future research in this area.

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Regional Differences of Personal Protective Measures during COVID-19 Overtime

The Tourism Crisis Management Initiative launched a survey in January 2020, before the first case of COVID-19 was confirmed in the United States. The goal was to understand the impacts of COVID-19 on the travel industry. This portion of is focused on providing a holistic view of the American tourist by analyzing demographic and geographic factors, travel anxiety, use of personal protective measures, and intention to travel. Through statistical analysis these relationships will be analyzed over 3 waves of surveys spanning 6 months, to account for change overtime. A three-item anxiety scale was developed to measure anxiety through feelings and can be utilized in future crises. There were seven personal protective measures considered in the survey. Business and leisure travel were both assessed in the intention to travel variable. The results from this study will inform crisis management decisions and lay the foundation for future research in this area.