Race and Legitimacy: A Historical Analysis of the Black Travel Market in Black Press, 1920-2020

Author Bios (50 Words for each Author)

Charis N. Tucker is a second year PhD student at Virginia Polytechnic Institute and State University majoring in business with a specialization in hospitality and tourism management. Her research interests include race and tourism and the impacts on tourism marketing and entrepreneurship.

Nancy Gard McGehee, PhD is Professor and Co-editor of the Journal of Travel Research. She has published over 44 refereed journal articles, 2 books and 5 book chapters. She is a Fulbright Specialist Program Awardee, received the Virginia Tech Alumni Award, and was cited Outstanding Woman in Travel Research.

Abstract (150 Words)

Recent interest in the Black travel market comes after persistent questions related to the equity and inclusion of this demographic in the tourism industry. This study examines the historical and contemporary interactions between legislation and the representation of travel in Black press, specifically The Crisis, The Negro Motorist Green Book, and Ebony Magazine. This study offers theoretical implications for critical race theory by linking the legislation and minority voices to better understand the social systems in place that interact with and impact travel representation within the Black community. Additionally, the study adds to legitimacy theory by identifying ways in which legislation and social norms impacted legitimacy of the Black consumer market. The findings also give clues to ways destination leaders can authentically engage the Black traveler market.

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Race and Legitimacy: A Historical Analysis of the Black Travel Market in Black Press, 1920-2020

Recent interest in the Black travel market comes after persistent questions related to the equity and inclusion of this demographic in the tourism industry. This study examines the historical and contemporary interactions between legislation and the representation of travel in Black press, specifically The Crisis, The Negro Motorist Green Book, and Ebony Magazine. This study offers theoretical implications for critical race theory by linking the legislation and minority voices to better understand the social systems in place that interact with and impact travel representation within the Black community. Additionally, the study adds to legitimacy theory by identifying ways in which legislation and social norms impacted legitimacy of the Black consumer market. The findings also give clues to ways destination leaders can authentically engage the Black traveler market.