Author Bios (50 Words for each Author)

Bruno Ferreira is an assistant professor of tourism development and management at the Hainan University-Arizona State University International Tourism College (HAITC) in Haikou, Hainan Province, China. His research is centered around the intersection of tourism, entrepreneurship, and community development, looking at the psychological and environmental antecedents of tourism microentrepreneurship among under-resourced individuals.

Duarte B. Morais is an Associate Professor and Tourism Extension Specialist at NC State University, and the lead in(ve)stigator of People-First Tourism Lab. He examines how tourism microentrepreneurship can be used by underserved communities to resist dependence and gain agency over their livelihoods and their natural and cultural resources.

Abstract (150 Words)

Participatory video is a creative and effective strategy for generating data in social science research, and it can be a powerful tool to engage in democratic and empowering ways with traditionally underserved communities. The workshop will introduce and discuss the Fork-to-Farmer project, which used a unique combination of video production and social science research to engage with community partners to celebrate and further stimulate the symbiotic relationships between chefs and farmers in North Carolina. It will also include a thematic visual analysis of three videos produced across the last five years, to engage workshop participants in exploring the self-narratives farmers have injected into their films. We expect to make evident during the workshop that farmers’ narratives have evolved from playing tokenistic second fiddle to chefs in pre-pandemic farm-to-table systems to playing the role of lifelines and inspirational human beings to struggling chefs, restauranteurs, and communities.

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The regenerative power of video and film: The Fork-to-Farmer approach

Participatory video is a creative and effective strategy for generating data in social science research, and it can be a powerful tool to engage in democratic and empowering ways with traditionally underserved communities. The workshop will introduce and discuss the Fork-to-Farmer project, which used a unique combination of video production and social science research to engage with community partners to celebrate and further stimulate the symbiotic relationships between chefs and farmers in North Carolina. It will also include a thematic visual analysis of three videos produced across the last five years, to engage workshop participants in exploring the self-narratives farmers have injected into their films. We expect to make evident during the workshop that farmers’ narratives have evolved from playing tokenistic second fiddle to chefs in pre-pandemic farm-to-table systems to playing the role of lifelines and inspirational human beings to struggling chefs, restauranteurs, and communities.