Negative Emotions and Tourist Behavior: (In)Effectiveness of Emotion Regulation as a Moderator

Author Bios (50 Words for each Author)

Karen Tan (karen.tan@temple.edu) is a Ph.D. Candidate at the Department of Tourism & Hospitality Management, Temple University. Having worked on numerous tourism and hospitality industry projects across Asia Pacific, her research interests include the study of negative emotions in tourism and hospitality, tourist well-being, luxury developments and luxury consumer behavior.

Xiang (Robert) Li, Ph.D. (robertli@temple.edu) is a professor and Chair of the Department of Tourism and Hospitality Management at Temple University. Robert's research mainly focuses on destination marketing and tourist behavior, with emphases on international destination branding, customer loyalty, and tourism in Asia.

Abstract (150 Words)

Despite tourism’s hedonic nature, tourists can continue to experience negative emotions on their trip. To understand how tourists manage the negative emotions generated and experienced while at a destination, this study builds on Gross’ (1998) emotion generation process. Specifically, emotion regulation strategies (suppression vs. reappraisal) are investigated for their efficacy in mitigating the effects of negative emotions on behavioral intention. Online experimental studies using text and video stimuli were first conducted within the context of destination crowding and then replicated via tourist harassment. Results show that emotion regulation strategies differentially alleviated negative word-of-mouth intention. However, depending on the negative emotion experienced, emotion regulation strategies did not always have an impact on revisit intention.

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Negative Emotions and Tourist Behavior: (In)Effectiveness of Emotion Regulation as a Moderator

Despite tourism’s hedonic nature, tourists can continue to experience negative emotions on their trip. To understand how tourists manage the negative emotions generated and experienced while at a destination, this study builds on Gross’ (1998) emotion generation process. Specifically, emotion regulation strategies (suppression vs. reappraisal) are investigated for their efficacy in mitigating the effects of negative emotions on behavioral intention. Online experimental studies using text and video stimuli were first conducted within the context of destination crowding and then replicated via tourist harassment. Results show that emotion regulation strategies differentially alleviated negative word-of-mouth intention. However, depending on the negative emotion experienced, emotion regulation strategies did not always have an impact on revisit intention.