Title of Paper

Effect of perceived authenticity on tourism experience, satisfaction, and memorability: differences between settings and authenticity orientations

Author Bios (50 Words for each Author)

Seonjin Lee is a graduate student in the Department of Tourism and Convention at Pusan National University. He is interested in understanding new forms of tourism, sustainability of tourism industry, and utilizing machine learning technology for tourism research.

Mina Kim is a graduate student in the Department of Tourism and Convention at Pusan National University. She is interested in understanding the psychological and behavioral attributes related to participation in leisure and tourism and sustainability of tourism industry.

Hany Kim, Ph.D., is an Assistant Professor in the Department of Tourism and Convention at Pusan National University. Her research interests include travel marketing and behavior. She is currently focused on destination branding and cross-cultural issues in user-generated media.

Abstract (150 Words)

The present research investigates the effects of authenticity perceptions on existential authenticity, satisfaction, and memorability. The authors hypothesize that tourists’ perception of site authenticity may not be affected by the site settings and authenticity orientations. Further, this study asserts that there is a universal preference toward objective authenticity, which leads to a greater level of satisfaction and memorable tourism experience. In addition, the concept of memorability was reexamined. Study was conducted in original and recreated settings, Bukchon (the Korean traditional house village) and Minsokchon (the Korean fork village), respectively. A questionnaire survey was conducted on visitors to each site from September to October 2018. The results showed that when tourists perceived the tourism site as more objectively authentic, they more strongly felt existential authenticity and the tourism experience was more satisfactory and memorable. Additionally, the findings demonstrated interrelation of existential authenticity, satisfaction, and memorability.

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Effect of perceived authenticity on tourism experience, satisfaction, and memorability: differences between settings and authenticity orientations

The present research investigates the effects of authenticity perceptions on existential authenticity, satisfaction, and memorability. The authors hypothesize that tourists’ perception of site authenticity may not be affected by the site settings and authenticity orientations. Further, this study asserts that there is a universal preference toward objective authenticity, which leads to a greater level of satisfaction and memorable tourism experience. In addition, the concept of memorability was reexamined. Study was conducted in original and recreated settings, Bukchon (the Korean traditional house village) and Minsokchon (the Korean fork village), respectively. A questionnaire survey was conducted on visitors to each site from September to October 2018. The results showed that when tourists perceived the tourism site as more objectively authentic, they more strongly felt existential authenticity and the tourism experience was more satisfactory and memorable. Additionally, the findings demonstrated interrelation of existential authenticity, satisfaction, and memorability.