Title of Paper
Effect of perceived authenticity on tourism experience, satisfaction, and memorability: differences between settings and authenticity orientations
Abstract (150 Words)
The present research investigates the effects of authenticity perceptions on existential authenticity, satisfaction, and memorability. The authors hypothesize that tourists’ perception of site authenticity may not be affected by the site settings and authenticity orientations. Further, this study asserts that there is a universal preference toward objective authenticity, which leads to a greater level of satisfaction and memorable tourism experience. In addition, the concept of memorability was reexamined. Study was conducted in original and recreated settings, Bukchon (the Korean traditional house village) and Minsokchon (the Korean fork village), respectively. A questionnaire survey was conducted on visitors to each site from September to October 2018. The results showed that when tourists perceived the tourism site as more objectively authentic, they more strongly felt existential authenticity and the tourism experience was more satisfactory and memorable. Additionally, the findings demonstrated interrelation of existential authenticity, satisfaction, and memorability.
Effect of perceived authenticity on tourism experience, satisfaction, and memorability: differences between settings and authenticity orientations
The present research investigates the effects of authenticity perceptions on existential authenticity, satisfaction, and memorability. The authors hypothesize that tourists’ perception of site authenticity may not be affected by the site settings and authenticity orientations. Further, this study asserts that there is a universal preference toward objective authenticity, which leads to a greater level of satisfaction and memorable tourism experience. In addition, the concept of memorability was reexamined. Study was conducted in original and recreated settings, Bukchon (the Korean traditional house village) and Minsokchon (the Korean fork village), respectively. A questionnaire survey was conducted on visitors to each site from September to October 2018. The results showed that when tourists perceived the tourism site as more objectively authentic, they more strongly felt existential authenticity and the tourism experience was more satisfactory and memorable. Additionally, the findings demonstrated interrelation of existential authenticity, satisfaction, and memorability.