How tourism businesses are adapting to Covid-19: Insight from the fright tourism industry

Author Bios (50 Words for each Author)

Author Bios

Susan Weidmann, Ph.D., is an Assistant Professor in the Department of Recreation Management and Physical Education at Appalachian State University in Boone, North Carolina, USA. Susan’s research focuses on the intersections of immersive horror leisure, tourism experiences and emotions.

ORCiD ID https://orcid.org/0000-0001-6542-5454

Sebastian Filep, PhD, is Associate Professor at the School of Hotel and Tourism Management, Hong Kong Polytechnic University, Hong Kong. Sebastian is developing a platform of research focusing on investigations of well-being, happiness and flourishing in tourism, primarily drawing from the field of positive psychology.

ORCiD ID: https://orcid.org/0000-0002-2195-3631

Brent Lovelock, Ph.D., is Professor in the Department of Tourism at the University of Otago. Brent's research focuses on sustainable tourism and recreation experiences in their broadest sense- including the social, cultural and political aspects. Much of his work considers the relationships between communities of interest and their environments.

ORCiD ID https://orcid.org/0000-0002-3852-0584

Abstract (150 Words)

The COVID-19 pandemic has revamped the global tourism industry, impacting the livelihoods of millions of tourism workers and disrupting host communities. Current research in tourism management has focused on understanding the economic, social and political impacts of the pandemic. This study aims to examine operational adaptations that businesses in the fright tourism industry have adopted in the new COVID-19 pandemic circumstances. The study examined industry association press releases regarding changes businesses employed to adapt during the pandemic through content analysis. Findings suggest that businesses made a variety of operational changes, such as changing queueing, diversification of props and changes to make-up hygiene, allowing these businesses to survive pandemic imperatives.

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How tourism businesses are adapting to Covid-19: Insight from the fright tourism industry

The COVID-19 pandemic has revamped the global tourism industry, impacting the livelihoods of millions of tourism workers and disrupting host communities. Current research in tourism management has focused on understanding the economic, social and political impacts of the pandemic. This study aims to examine operational adaptations that businesses in the fright tourism industry have adopted in the new COVID-19 pandemic circumstances. The study examined industry association press releases regarding changes businesses employed to adapt during the pandemic through content analysis. Findings suggest that businesses made a variety of operational changes, such as changing queueing, diversification of props and changes to make-up hygiene, allowing these businesses to survive pandemic imperatives.