Author Bios (50 Words for each Author)

Tao Huang, is a PhD student at Capital University of Economics and Business. Her current research interests focus on Cultural Heritage Tourism and Smart Tourism. Yunpeng Li, Ph.D., is a professor at Capital University of Economics and Business. His current research interests focus on big data and business intelligence analysis in tourism.

Abstract (150 Words)

This study explores the phenomenon of animal symbolism as a specific marketing approach to cultural heritage tourism and explores the alienation of tourists' identities through the process of animal symbolism. The study shows that important clues to the psychological benefits of cultural heritage tourism can be obtained from the interactive animal experience and its impact on tourists' well-being. Therefore, the study explores the impact on tourists' well-being. The study uses a combination of qualitative and quantitative methods to analyse the case of 'The Cats of the Forbidden City in Beijing'. Firstly, the process of animal symbolisation is explored; secondly, the identity alienation of visitors in the co-creation process is explored; and thirdly, the impact of alienation on well-being is explored. The qualitative analysis forms a picture of identity alienation of tourists in the process of animal symbolisation, and the manifestations of identity alienation. The impact of identity alienation on well-being is verified through quantitative analysis.The implications and value of the study are to explore the impact of the alienation of tourists' identity on well-being in animal symbolism and to provide theoretical suggestions for animal symbolism marketing.

Download

Share

COinS
 

The impact of the alienation of tourists' identity on well-being during the symbolization of animal images

This study explores the phenomenon of animal symbolism as a specific marketing approach to cultural heritage tourism and explores the alienation of tourists' identities through the process of animal symbolism. The study shows that important clues to the psychological benefits of cultural heritage tourism can be obtained from the interactive animal experience and its impact on tourists' well-being. Therefore, the study explores the impact on tourists' well-being. The study uses a combination of qualitative and quantitative methods to analyse the case of 'The Cats of the Forbidden City in Beijing'. Firstly, the process of animal symbolisation is explored; secondly, the identity alienation of visitors in the co-creation process is explored; and thirdly, the impact of alienation on well-being is explored. The qualitative analysis forms a picture of identity alienation of tourists in the process of animal symbolisation, and the manifestations of identity alienation. The impact of identity alienation on well-being is verified through quantitative analysis.The implications and value of the study are to explore the impact of the alienation of tourists' identity on well-being in animal symbolism and to provide theoretical suggestions for animal symbolism marketing.