Author Bios (50 Words for each Author)

Danielle Robinson teaches and researches at Okanagan College. She holds a PhD from the University of Guelph (2020). Her overarching research interest is in transformative cultural change for local and global sustainability which she explores through themes related to tourism, food systems and rural development.

Abstract (150 Words)

A better understanding of how tourism’s purpose is conceptualized and operationalized in tourism policy is urgently needed to support critical conversations, policy actions and business development that reorients post-Covid 19 tourism culture towards positive social, economic and environmental contributions. This longitudinal analysis of tourism policy examines how language and linguistic devices are deployed to maintain and transform understandings of tourism’s purpose and as reflections of the cultural values which shape tourism policy. Federal level Canadian tourism policy documents from the 2011 and 2019 are examined using Corpus Linguistics computer-aided text analysis to quantify the frequency, dispersion, clusters, and collocates of the terms growth, sustainable/sustainability and regeneration as well as Critical Discourse Analysis to interpret and contextualize the discursive practices. Both tourism policy documents analysed reflect similar linguistic patterns grounded in economic discourse and a marked absence of ecological discourses including the complete absence of the term regenerative.

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What is tourism for? Growth, sustainability and regeneration in Canadian tourism policy

A better understanding of how tourism’s purpose is conceptualized and operationalized in tourism policy is urgently needed to support critical conversations, policy actions and business development that reorients post-Covid 19 tourism culture towards positive social, economic and environmental contributions. This longitudinal analysis of tourism policy examines how language and linguistic devices are deployed to maintain and transform understandings of tourism’s purpose and as reflections of the cultural values which shape tourism policy. Federal level Canadian tourism policy documents from the 2011 and 2019 are examined using Corpus Linguistics computer-aided text analysis to quantify the frequency, dispersion, clusters, and collocates of the terms growth, sustainable/sustainability and regeneration as well as Critical Discourse Analysis to interpret and contextualize the discursive practices. Both tourism policy documents analysed reflect similar linguistic patterns grounded in economic discourse and a marked absence of ecological discourses including the complete absence of the term regenerative.