Author Bios (50 Words for each Author)

Dr. Kathleen Andereck is a Professor in the School of Community Resources and Development at Arizona State University. Her research focuses on the tourism experience from the perspective of both visitors and residents including resident attitudes toward tourism, cultural and natural-resource based tourism, sustainable community tourism development, and the tourism experience.

Dr. Christine Vogt is a Professor Emeritus and former director of the Center for Sustainable Tourism in the School of Community Resources and Development at Arizona State University. Her research focuses on tourism information search, resident attitudes toward tourism, natural-resource based tourism and sustainable community tourism development.

Abstract (150 Words)

Information search is the process of consulting a source before making a purchasing decision. Pre-purchase information search precedes an imminent purchase decision, while ongoing search is the acquisition of information regardless of impending purchase needs. Travel magazines are generally used as an ongoing information source by subscribers. Limited research specifically considers the influence of magazine publicity on people’s travel decisions. The purpose of this study is to investigate the influence of a travel magazine on leisure travel decisions. A travel magazine subscribers’ survey was conducted and included both a mail and an internet questionnaire to measure the influence of AHM on digital and print subscribers’ travel decision-making and related behavior. Results indicate the travel magazine had an influence on prospective visitors’ knowledge of a destination and the trip decisions they made. For these subscribers, the magazine is an important source of travel information as well as a leisure activity itself.

Download

Share

COinS
 

Influence of a Travel Magazine on Leisure Travel Decisions

Information search is the process of consulting a source before making a purchasing decision. Pre-purchase information search precedes an imminent purchase decision, while ongoing search is the acquisition of information regardless of impending purchase needs. Travel magazines are generally used as an ongoing information source by subscribers. Limited research specifically considers the influence of magazine publicity on people’s travel decisions. The purpose of this study is to investigate the influence of a travel magazine on leisure travel decisions. A travel magazine subscribers’ survey was conducted and included both a mail and an internet questionnaire to measure the influence of AHM on digital and print subscribers’ travel decision-making and related behavior. Results indicate the travel magazine had an influence on prospective visitors’ knowledge of a destination and the trip decisions they made. For these subscribers, the magazine is an important source of travel information as well as a leisure activity itself.