Resilience of hospitality industry under the COVID policies in Hainan, China

Author Bios (50 Words for each Author)

Shuxu, Liu, senior student, research assistant from Hainan University/ASU Joint International Tourism College (HAITC). Her research has been presented at the Tourism Tribune China Tourism Research Annual Conference 2021

Yu-Hua (Melody) Xu, Ph.D. is a Lecturer in the School of Community Resources and Development at Arizona State University. Her research focuses on destination planning, sharing economy, and community resilience. She is dedicated to finding sustainable solutions for destinations and communities in face of various turbulence and crises.

Chang Liu, senior student, research assistant from Hainan University/ASU Joint International Tourism College (HAITC).

Abstract (150 Words)

The study investigates the strategies and measures taken by different types of hotels during the COVID epidemic in Hainan, China. Measures are categorized into four dimensions: human resource, marketing, finance, safety, and health. The effectiveness of the measures was also examined through interview and survey on hoteliers. We found that government support is playing a positive role in leveraging hotels out of the ebb of business. However, small hotels and lodging establishments are struggling more in maintaining their businesses. Based on the evidence from hoteliers’ experience in coping with the COVID, recommendations for improvements in COVID policy and hotel management practice were raised in this study.

Keywords: COVID policies, Hotel resilience, Social equity, China government, Hotel performance

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Resilience of hospitality industry under the COVID policies in Hainan, China

The study investigates the strategies and measures taken by different types of hotels during the COVID epidemic in Hainan, China. Measures are categorized into four dimensions: human resource, marketing, finance, safety, and health. The effectiveness of the measures was also examined through interview and survey on hoteliers. We found that government support is playing a positive role in leveraging hotels out of the ebb of business. However, small hotels and lodging establishments are struggling more in maintaining their businesses. Based on the evidence from hoteliers’ experience in coping with the COVID, recommendations for improvements in COVID policy and hotel management practice were raised in this study.

Keywords: COVID policies, Hotel resilience, Social equity, China government, Hotel performance