Understanding Visitors’ Cognitive Appraisals at Meteorological Destination

Author Bios (50 Words for each Author)

1) Hanqin Qiu

Distinguished Professor, College of Tourism and Service Management, Nankai University. Her research interests are tourist consumer behavior and tourism development and policy.

2) Xiaowei Lei

Postgraduate Student, College of Tourism and Service Management, Nankai University. Her research interests are meteorological tourism, consumer behavior and tourism destination marketing.

3) Yujia Chen

Postdoctoral Fellow, College of Tourism and Service Management, Nankai University. Her research interests are consumer behavior and decision-making, service failure and service recovery.

4) Yanjun Chen(corresponding author)

Postgraduate Student, College of Tourism and Service Management, Nankai University. Her research interests are meteorological tourism, consumer behavior and tourism destination marketing.

Abstract (150 Words)

While the uncertainty is increasingly becoming a challenge in the supply of meteorological landscape for destinations, little is known about the emotional experiences and behavioural tendencies of visitors triggered by this uncertainty under landscape viewing. Grounded upon cognitive appraisal theory, this study conducted in-depth interviews with 31 visitors who had experience of seeing the meteorological landscape to solicit their perceptions and appraisals of uncertainty. Results revealed that the uncertainty influenced visitors’ cognitive appraisal process, including cognitive appraisal, emotional experiences, coping strategies, and behavioural tendency in the future. Specifically, five positive and four negative emotions, and two coping strategies were identified. In addition, four types of revisit intention were also discussed and summarised. Interestingly, this study found that positive emotions didn’t always trigger positive behavioural tendencies, while negative emotions may also contribute positively to behavioural tendencies. Theoretical and practical implications for destination management are also offered.

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Understanding Visitors’ Cognitive Appraisals at Meteorological Destination

While the uncertainty is increasingly becoming a challenge in the supply of meteorological landscape for destinations, little is known about the emotional experiences and behavioural tendencies of visitors triggered by this uncertainty under landscape viewing. Grounded upon cognitive appraisal theory, this study conducted in-depth interviews with 31 visitors who had experience of seeing the meteorological landscape to solicit their perceptions and appraisals of uncertainty. Results revealed that the uncertainty influenced visitors’ cognitive appraisal process, including cognitive appraisal, emotional experiences, coping strategies, and behavioural tendency in the future. Specifically, five positive and four negative emotions, and two coping strategies were identified. In addition, four types of revisit intention were also discussed and summarised. Interestingly, this study found that positive emotions didn’t always trigger positive behavioural tendencies, while negative emotions may also contribute positively to behavioural tendencies. Theoretical and practical implications for destination management are also offered.