Author Bios (50 Words for each Author)

Dr. Jing Qin is an Associate Professor of Tourism Management at the School of Tourism Sciences at Beijing International Studies University. She got a master's degree in Cartography and Geography Information Systems and a Ph.D. in the field of Human Geography from the University of Chinese Academy of Sciences. Her current research interests focus on spatiotemporal data mining algorithms and their application in tourism and hospitality research.

Quan Han is a Ph.D. student in the Department of Recreation, Park & Tourism Sciences at Texas A&M University. Her current research focuses on tourist behavior and GIS applications in tourism marketing.

Xiaomeng Li is a Master's student of Tourism Management at the School of Tourism Sciences at Beijing International Studies University. Her current interests focus on the application of multi-source data in tourism geography research.

Dr. James F. Petrick is a full Professor, research fellow, and the Chair of graduate studies in the Department of Recreation, Park & Tourism Sciences at Texas A&M University. His research interest focuses on exploring the applicability of marketing and psychology principles in the context of leisure/tourism services as well as the benefits of travel.

Abstract (150 Words)

Based on the travel blogs of 69 prefecture-level cities along the Yellow River basin, this study constructed a six-dimensional cultural perception system from the perspective of tourists, analyzed the similarities and differences in cultural perception across 6 dimensions between 69 prefecture-level cities using a deep learning textual thematic recognition method, and further proposed 10 cultural tourism regions with different cultural themes through the combination of a network-oriented geographic regionalization method and a text mining method. Lastly, the comparison of tourists’ cultural perceptions and emotional evaluations across 10 cultural tourism regions led to the conclusion that it is necessary to promote the Yellow River basin as an integrated and compound destination. This study contributed to the growing literature on cultural perception in travel and tourism research and proposed an approach to develop regional tourism for destination marketing organizations in the Yellow River basin.

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Multidimensional Cultural Perception and Spatial Differentiation in the Yellow River Basin of China

Based on the travel blogs of 69 prefecture-level cities along the Yellow River basin, this study constructed a six-dimensional cultural perception system from the perspective of tourists, analyzed the similarities and differences in cultural perception across 6 dimensions between 69 prefecture-level cities using a deep learning textual thematic recognition method, and further proposed 10 cultural tourism regions with different cultural themes through the combination of a network-oriented geographic regionalization method and a text mining method. Lastly, the comparison of tourists’ cultural perceptions and emotional evaluations across 10 cultural tourism regions led to the conclusion that it is necessary to promote the Yellow River basin as an integrated and compound destination. This study contributed to the growing literature on cultural perception in travel and tourism research and proposed an approach to develop regional tourism for destination marketing organizations in the Yellow River basin.