Title of Paper

INTANGIBLE CULTURAL HERITAGE APPRECIATION AND COLLECTIVE IDENTITY: PRECURSORS OF TOURISM EMPOWERMENT

Author Bios (50 Words for each Author)

Dr. Estefania Basurto

Dr. Estefanía Basurto is a Research Assistant Professor at the University of South Carolina and an Associate Professor in the Department of Tourism and Hospitality at the Universidad Laica Eloy Alfaro de Manabí in Ecuador (ULEAM). Her research areas include tourism crisis management, resilience, empowerment, heritage tourism, and sustainable tourism development. She is a Research Lead at The Richardson Family SmartState Center for Economic Excellence in Tourism, and Economic Development of the School of Hotel, Restaurant and Tourism Management of the University of South Carolina and has worked with the Ministry of Tourism in Ecuador and other destination management organizations (DMOs) of the country in research and tourism training.

Dr. Lori Pennington Gray

Lori Pennington-Gray is an Endowed Professor and Director of the Richardson Family SmartState Center for Excellence in Tourism and Economic Development. She was hired at the University of South Carolina in January 2021. Since 1999, she has served in several academic and administrative roles. She has served as the Director of the Tourism Crisis Management Initiative since 2007, from the inception of the research lab.

Abstract (150 Words)

Empowerment is considered one of the main non-economic benefits of tourism activity; however, it remains unclear how destinations can increase their level of empowerment and increase community participation in planning processes. Previous research has suggested that the appreciation of destination resources and the levels of collective identity could be related to empowerment processes; however, more needs to be done to quantify this relationship in developing destinations. The present study quantified the relationship between intangible heritage appreciation and collective identity and its influence on tourist empowerment, using as context the province of Manabí in Ecuador within the framework of heritage gastronomy.

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INTANGIBLE CULTURAL HERITAGE APPRECIATION AND COLLECTIVE IDENTITY: PRECURSORS OF TOURISM EMPOWERMENT

Empowerment is considered one of the main non-economic benefits of tourism activity; however, it remains unclear how destinations can increase their level of empowerment and increase community participation in planning processes. Previous research has suggested that the appreciation of destination resources and the levels of collective identity could be related to empowerment processes; however, more needs to be done to quantify this relationship in developing destinations. The present study quantified the relationship between intangible heritage appreciation and collective identity and its influence on tourist empowerment, using as context the province of Manabí in Ecuador within the framework of heritage gastronomy.