Title of Paper
Rebuilding demand for working holidays in the aftermath of the COVID-19
Author Bios (50 Words for each Author)
Dr Sarah Gardiner has a PhD in Marketing and is the Director of the Griffith Institute for Tourism at Griffith University, Australia. She is an Associate Professor in Tourism and an expert in travel consumer behavior, travel trends, experience design and innovation, and youth tourism.
Professor Juliet Pietsch is a leading scholar in the specialist fields of migration politics and political behavior in Australia and Southeast Asia. She is a Professor of Public Policy and Comparative Politics with specialist interests in immigration, race and ethnic politics in Australia and the Asia Pacific region.
Abstract (150 Words)
This study seeks to contribute to the understanding of the motivations of working holiday travelers as global international travel restarts in the aftermath of the COVID-19 pandemic. The pandemic has limited this rite-of-passage travel experience during critical formative years of this generation of travelers and may have a lasting influence on their long-term travel behavior. Furthermore, given that these young people play a critical role in providing temporary labor, their absence is having serious workforce issues. This study is based on a qualitative online questionnaire of 346 respondents from the United Kingdom, Germany, South Korea, and Japan aged 18 to 35 years who have an interest in taking a working holiday to Australia. The study shows that different attributes influence their decision to engage in the behavior (i.e., take a working holiday), evaluation of work holiday trip destinations, and perceptions of Australia as a working holiday destination.
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Since June 15, 2023
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Rebuilding demand for working holidays in the aftermath of the COVID-19
This study seeks to contribute to the understanding of the motivations of working holiday travelers as global international travel restarts in the aftermath of the COVID-19 pandemic. The pandemic has limited this rite-of-passage travel experience during critical formative years of this generation of travelers and may have a lasting influence on their long-term travel behavior. Furthermore, given that these young people play a critical role in providing temporary labor, their absence is having serious workforce issues. This study is based on a qualitative online questionnaire of 346 respondents from the United Kingdom, Germany, South Korea, and Japan aged 18 to 35 years who have an interest in taking a working holiday to Australia. The study shows that different attributes influence their decision to engage in the behavior (i.e., take a working holiday), evaluation of work holiday trip destinations, and perceptions of Australia as a working holiday destination.
