Author Bios (50 Words for each Author)

Dr. Ye (Sandy) Shen is an Assistant Professor in the Experience Industry Management Department at California Polytechnic State University, San Luis Obispo. Her research interests include examining consumer behavior using cutting-edge technology, designing engaging customer experiences, and developing sustainable tourism. Her research has been published in top-tier academic journals.

Abstract (150 Words)

Live-streaming tours allow people to visit destinations without leaving their homes, and it has rapid growth. This research aims to identify the key features of a live-streaming farm tour; to examine the relationship between the features, perceived value, satisfaction, and outcomes (i.e., psychological well-being, intention to recommend the virtual tour, intention to visit the farm, and intention to buy the farm products), and to propose a framework for designing live-streaming farm tours. First, a total of 2,577 reviews from the platform Airbnb Online Experience were analyzed using Leximancer. Second, two-round pilot tests were conducted with 70 participants who joined the live-streaming farm tour. Third, a framework was proposed and will be tested using structural equation modeling. This research will extend the literature by investigating the value-creation process in the context of live-streaming tours. The identified features, including interactivity, authenticity, presence, and hosts give insights into the design of this new form of tour.

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The Impacts of Live-Streaming Farm Tour on Psychological Well-Being and Behavioral Intentions

Live-streaming tours allow people to visit destinations without leaving their homes, and it has rapid growth. This research aims to identify the key features of a live-streaming farm tour; to examine the relationship between the features, perceived value, satisfaction, and outcomes (i.e., psychological well-being, intention to recommend the virtual tour, intention to visit the farm, and intention to buy the farm products), and to propose a framework for designing live-streaming farm tours. First, a total of 2,577 reviews from the platform Airbnb Online Experience were analyzed using Leximancer. Second, two-round pilot tests were conducted with 70 participants who joined the live-streaming farm tour. Third, a framework was proposed and will be tested using structural equation modeling. This research will extend the literature by investigating the value-creation process in the context of live-streaming tours. The identified features, including interactivity, authenticity, presence, and hosts give insights into the design of this new form of tour.