Title of Paper
Do Visitors’ Expressed Experiences and Emotions Vary Between Scales and Reviews?
Abstract (150 Words)
Given the importance attached by management to user-generated reviews, it is vital to assess whether visitors’ expressed experiences and emotions reflected in textual reviews differ from those measured by scales. A total of 1660 questionnaires were collected from visitors to six different types of theme parks in China. This study examines the consistency in theme park visitors’ expressed experiences and emotions between scales and reviews and tests the influences of visitors’ personalities. Results show that visitors’ expressed experiences and emotions tend to be more positive in scales than in reviews, and the effects of experience dimensions on emotion vary between reviews and scales. A high frequency of experience dimensions mentioned in reviews leads to a small difference in the effect of these dimensions on emotion between scales and reviews. Certain personalities influence visitors’ emotions and post-trip behavioral intentions and moderate some relationships between experience, emotion, and review-post intention.
Do Visitors’ Expressed Experiences and Emotions Vary Between Scales and Reviews?
Given the importance attached by management to user-generated reviews, it is vital to assess whether visitors’ expressed experiences and emotions reflected in textual reviews differ from those measured by scales. A total of 1660 questionnaires were collected from visitors to six different types of theme parks in China. This study examines the consistency in theme park visitors’ expressed experiences and emotions between scales and reviews and tests the influences of visitors’ personalities. Results show that visitors’ expressed experiences and emotions tend to be more positive in scales than in reviews, and the effects of experience dimensions on emotion vary between reviews and scales. A high frequency of experience dimensions mentioned in reviews leads to a small difference in the effect of these dimensions on emotion between scales and reviews. Certain personalities influence visitors’ emotions and post-trip behavioral intentions and moderate some relationships between experience, emotion, and review-post intention.