Abstract (150 Words)
This study aims to identify the travel motivations of Chinese LGBTQ members living in Chinese metropolises. At least 5 Chinese LGBTQ members living in Beijing, Shanghai, Guangzhou, Chengdu and Chongqing were interviewed between August and October 2022, and the data were analyzed based on grounded theory approach. The results of the study show that ①Chinese gays and lesbians differ in terms of security threats, with lesbians tending to act differently to ensure their safety when traveling, and they place higher demands on the safety of their destination or accommodation. ② Unlike Europeans and Americans, Chinese gays and lesbians tend to hide their sexual orientation when traveling, despite the interest they show in gay towns and LGBTQ activities. Therefore, understanding the uniqueness of Chinese LGBTQ members’ travel motivations, which differs from LGBTQ members from Europe and the US, would be beneficial to attract a large Chinese market.
Investigating Chinese LGBTQ Travelers in Chinese Metropolises
This study aims to identify the travel motivations of Chinese LGBTQ members living in Chinese metropolises. At least 5 Chinese LGBTQ members living in Beijing, Shanghai, Guangzhou, Chengdu and Chongqing were interviewed between August and October 2022, and the data were analyzed based on grounded theory approach. The results of the study show that ①Chinese gays and lesbians differ in terms of security threats, with lesbians tending to act differently to ensure their safety when traveling, and they place higher demands on the safety of their destination or accommodation. ② Unlike Europeans and Americans, Chinese gays and lesbians tend to hide their sexual orientation when traveling, despite the interest they show in gay towns and LGBTQ activities. Therefore, understanding the uniqueness of Chinese LGBTQ members’ travel motivations, which differs from LGBTQ members from Europe and the US, would be beneficial to attract a large Chinese market.
