Title of Paper

The Effects of Virtual Reality on Nostalgia Evocation and Revisit Intention

Author Bios (50 Words for each Author)

Hyunseo (Violet) Yoon is a doctoral candidate in the Department of Recreation, Sport and Tourism at the University of Illinois at Urbana-Champaign. Her research interest is using the virtual environment to enhance tourism benefits.

Suiwen (Sharon) Zou is an assistant professor in the Department of Recreation, Sport and Tourism at the University of Illinois at Urbana-Champaign. Her research focuses on marketing practices (e.g., pricing) that address the financial issues of tourism and leisure services.

Carla A. Santos is a professor in the Department of Recreation, Sport and Tourism at the University of Illinois at Urbana-Champaign. Her research focus is the examination of communicative practices as a means of addressing the socio-political and cultural impact of tourism on the world's people and cultures.

Abstract (150 Words)

It is important for destinations to retain repeat visitors, but it is relatively unknown how to manage revisit intention of past visitors. Based on the stimulus-organism-response framework, this study examines the effects of a sense of presence, facilitated by a virtual reality (VR) experience of a previously visited destination, on revisit intention by personal nostalgia mediation. A mixed research method is adopted. A qualitative study is embedded within a quantitative study. A VR laboratory experiment is conducted for the quantitative study. Using a 360-degree video about a visit to New York City as a research stimulus, a mixed experimental design involving a 2 (between-subject: a high vs. a low sense of presence) by 2 (within-subjects: personal nostalgia and revisit intention before vs. after a research stimulus) is adopted. For the qualitative study, a qualitative survey consisting of a series of open-ended questions is used to support the quantitative study results.

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The Effects of Virtual Reality on Nostalgia Evocation and Revisit Intention

It is important for destinations to retain repeat visitors, but it is relatively unknown how to manage revisit intention of past visitors. Based on the stimulus-organism-response framework, this study examines the effects of a sense of presence, facilitated by a virtual reality (VR) experience of a previously visited destination, on revisit intention by personal nostalgia mediation. A mixed research method is adopted. A qualitative study is embedded within a quantitative study. A VR laboratory experiment is conducted for the quantitative study. Using a 360-degree video about a visit to New York City as a research stimulus, a mixed experimental design involving a 2 (between-subject: a high vs. a low sense of presence) by 2 (within-subjects: personal nostalgia and revisit intention before vs. after a research stimulus) is adopted. For the qualitative study, a qualitative survey consisting of a series of open-ended questions is used to support the quantitative study results.