Title of Paper

Putting Research into Practice: Three examples of communicating academic research to industry partners

Author Bios (50 Words for each Author)

Whitney Knollenberg is an Associate Professor in the Department of Parks, Recreation, and Tourism Management at North Carolina State University. Her research focuses on tourism leadership and the influence of policy, planning, and partnerships in sustainable tourism development.

Ashley Schroeder is an Assistant Professor in the School of Hospitality and Tourism Management at the University of South Carolina and a Research Lead in the Richardson Family SmartState Center for Economic Excellence in Tourism and Economic Development. Her research focuses on tourism crisis management and destination management.

Hailey Post is the Administration Manager for the Greater Raleigh Convention and Visitors Bureau. In addition to administrative and office management, Hailey is responsible for generating economic impact calculations and developing data driven reports on tourism’s impact on the Wake County community.

Ann Savage is a Tourism Extension Associate in the College of Natural Resources at North Carolina State University. She is responsible for creating and supporting resource development and programs that grow prosperous, sustainable tourism opportunities across North Carolina communities.

Abstract (150 Words)

This poster presentation provides an overview of three examples of how academic research can be translated to providing key findings for tourism industry practitioners. Each example offers insights into the format, depth, and distribution strategies that help ensure academic research can be put into practice. Key recommendations include: 1.) using formats like a PowerPoint slide deck to share research findings so that practitioners can integrate findings into presentations for stakeholders; 2.) creating a series of short reports that each have a different theme from the findings to make key takeaways easier to find and process; 3.) partnering with industry members to develop a research outcome that serves their needs and academic metrics (e.g., completion of a Master’s thesis, undergraduate education); 4.) leveraging industry partners to provide them with content to share with their members while maximizing the distribution of research outputs.

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Putting Research into Practice: Three examples of communicating academic research to industry partners

This poster presentation provides an overview of three examples of how academic research can be translated to providing key findings for tourism industry practitioners. Each example offers insights into the format, depth, and distribution strategies that help ensure academic research can be put into practice. Key recommendations include: 1.) using formats like a PowerPoint slide deck to share research findings so that practitioners can integrate findings into presentations for stakeholders; 2.) creating a series of short reports that each have a different theme from the findings to make key takeaways easier to find and process; 3.) partnering with industry members to develop a research outcome that serves their needs and academic metrics (e.g., completion of a Master’s thesis, undergraduate education); 4.) leveraging industry partners to provide them with content to share with their members while maximizing the distribution of research outputs.