Author Information

Holly ItogaFollow

Author Bios (50 Words for each Author)

Holly Itoga is an Assistant Professor at University of Hawaii West Oahu, coordinating the Hospitality & Tourism Program under the Business Administration division. With her MBA from Queensland University of Technology and PhD from National Chiao Tung University in Taiwan, she brings her international perspective to her program and research in sustainable and regenerative tourism practices in Hawaii.

Abstract (150 Words)

This study is part of a larger objective to produce data to develop an appropriate marketing campaign for ecologically sustainable and cultural food production for consumption through data analysis on key audience, industry leaders, and Hawaii's food production.

This paper covers a smaller (n=100) study as a mode for survey of locals willingness to pay for "ecologically sustainable and cultural food production and consumption". Through our findings we establish a statistically significant willingness to pay more for consumption of food grown through ecologically sustainable and cultural food production in Hawaii.

Download
COinS
 

Resident willingness to pay for "local, ecologically sustainable and cultural food production and consumption" in Hawaii

This study is part of a larger objective to produce data to develop an appropriate marketing campaign for ecologically sustainable and cultural food production for consumption through data analysis on key audience, industry leaders, and Hawaii's food production.

This paper covers a smaller (n=100) study as a mode for survey of locals willingness to pay for "ecologically sustainable and cultural food production and consumption". Through our findings we establish a statistically significant willingness to pay more for consumption of food grown through ecologically sustainable and cultural food production in Hawaii.