Title of Paper

A Qualitative Study on the Perceptions of Soft Commitment Devices in Tourism

Author Bios (50 Words for each Author)

Ailin Fei is a second-year PhD student studying Hospitality and Tourism Management at Purdue University. Ailin earned her bachelors and masters from the University of Houston both in hospitality management. Her research interests are in sustainable tourism, specifically, responsible and sustainable travel behavior. Her recent papers investigate the effects of travel pledges and dives into behavioral economics and sustainable tourism.

Dr. Jonathon Day, an internationally recognized sustainable tourism expert and an Associate Professor in Purdue’s White Lodging – J.W. Marriott, Jr School of Hospitality and Tourism Management, has over 30 years of experience in tourism management. Jonathon is the coauthor of The Tourism System 8th edition, and author of “Introduction to Sustainable Tourism and Responsible Travel”, as well as over 35 peer-reviewed. He was recognized by the International Hospitality Institute as one of the Global 25 most influential educators in hospitality and the Global Top 30 Champions of Environmental Sustainability in Hospitality and Tourism for 2021.

Abstract (150 Words)

The negative impacts of mass tourism is attracting attention and tourism destinations are looking for ways to promote responsible travel behaviors among tourists. Commitment devices are being used to promote such behaviors. There are two types of commitment devices: soft and hard. studies have explored how soft commitment devices are being perceived by tourists. This study will explore the perceptions of three soft commitment devices being implemented in the tourist experience through the tourists’ perception. This study will provide key insights into the positive and/or negative attitudes toward the commitment devices being used to increase sustainable travel behaviors among tourists. Data will be collected through semi-structured interviews. The results of this study will reveal how tourists interpret the use of soft commitment devices and their perceived impact of such tools. This paper provides new insights about the practicalities of soft commitment devices used to promote sustainable travel behavior.

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A Qualitative Study on the Perceptions of Soft Commitment Devices in Tourism

The negative impacts of mass tourism is attracting attention and tourism destinations are looking for ways to promote responsible travel behaviors among tourists. Commitment devices are being used to promote such behaviors. There are two types of commitment devices: soft and hard. studies have explored how soft commitment devices are being perceived by tourists. This study will explore the perceptions of three soft commitment devices being implemented in the tourist experience through the tourists’ perception. This study will provide key insights into the positive and/or negative attitudes toward the commitment devices being used to increase sustainable travel behaviors among tourists. Data will be collected through semi-structured interviews. The results of this study will reveal how tourists interpret the use of soft commitment devices and their perceived impact of such tools. This paper provides new insights about the practicalities of soft commitment devices used to promote sustainable travel behavior.