Author Bios (50 Words for each Author)

1.Dr Jonathon Day

Associate Professor and Graduate Program Director

White Lodging – J.W. Marriott, Jr. School of Hospitality and Tourism Management,

Purdue University

Email: gjday@purdue.edu

Dr Jonathon Day’s research focusses in sustainable tourism and responsible travel. He specializes in destination stewardship, climate change and tourism, and encouraging pro-environmental consumer behaviors.

2. Gurpreet Kour

Gurpreet Kour is a Ph.D. scholar in Hospitality and Tourism Management at Purdue University. Her research interests include Tourism marketing, sustainable tourism, branding and experience design, product innovation.

Abstract (150 Words)

The role of marketing in promoting sustainability in tourism has been a topic of debate, with some researchers viewing it as a hindrance to sustainability due to its focus on increasing tourist numbers and commodifying tourism. However, others believe that marketing can positively promote sustainability. A more holistic view of marketing is needed in the tourism literature to address this issue. This study aims to identify how marketing can effectively communicate a destination's sustainable attributes to attract an environmentally conscious traveler. The authors conducted a rapid literature review of empirical evidence from the last two decades and evaluated important domains of study in tourism and marketing for sustainable tourism practices. The study proposes a future research agenda to address identified empirical gaps from three perspectives - Communication, Consumer, and Stakeholder. The authors advocate for a more holistic approach to marketing that prioritizes creating sustainable tourism experiences. This research encourages the involvement of marketing practices to achieve ESG goals of caring for the environment, creating a positive impact on society, and upholding good governance. Overall, critical views and further research are necessary to improve sustainable tourism marketing.

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Marketing and Sustainable Tourism: A Rapid Systematized literature review

The role of marketing in promoting sustainability in tourism has been a topic of debate, with some researchers viewing it as a hindrance to sustainability due to its focus on increasing tourist numbers and commodifying tourism. However, others believe that marketing can positively promote sustainability. A more holistic view of marketing is needed in the tourism literature to address this issue. This study aims to identify how marketing can effectively communicate a destination's sustainable attributes to attract an environmentally conscious traveler. The authors conducted a rapid literature review of empirical evidence from the last two decades and evaluated important domains of study in tourism and marketing for sustainable tourism practices. The study proposes a future research agenda to address identified empirical gaps from three perspectives - Communication, Consumer, and Stakeholder. The authors advocate for a more holistic approach to marketing that prioritizes creating sustainable tourism experiences. This research encourages the involvement of marketing practices to achieve ESG goals of caring for the environment, creating a positive impact on society, and upholding good governance. Overall, critical views and further research are necessary to improve sustainable tourism marketing.