Author Bios (50 Words for each Author)

Filza Armadita

PhD Candidate

Purdue University

Email: filza@purdue.edu

Filza's research focuses on empowerment, tourism communities, and community-based tourism. Filza is particularly passionate about storytelling and social networks that cultivate tourism communities.

Dr Jonathon Day

Associate Professor and Graduate Program Director

White Lodging – J.W. Marriott, Jr. School of Hospitality and Tourism Management,

Purdue University

Email: gjday@purdue.edu

Dr Jonathon Day’s research focusses in sustainable tourism and responsible travel. He specializes in destination stewardship, climate change and tourism, and encouraging pro-environmental consumer behaviors.

Abstract (150 Words)

Growing concerns about the declining health of national park destinations have risen. Contributing to these problems are destructive human behaviors that violate National Park Service protocols. Residents of communities near these National Parks have shown their concerns on social networking sites such as Twitter and Facebook, using imagery to visualize their concerns. The limited literature on residents' perception of these destructive human behaviors shows that despite such access to information, tourism scholars have paid little attention to the issue or relevant concepts such as Value Co-destruction. The term VCD is derived from Value Co-creation, which theorizes that value is created through a dyadic exchange between more than one type of actor in a service exchange. There is limited work exploring VCD in tourism, and only some have explored the antecedents to VCD that is contextually specific. Thus, this study will explore evidence of VCD by observing destructive human behaviors in Yellowstone National Park.

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Value Co-destruction and Residents' Perceptions in Yellowstone National Parks

Growing concerns about the declining health of national park destinations have risen. Contributing to these problems are destructive human behaviors that violate National Park Service protocols. Residents of communities near these National Parks have shown their concerns on social networking sites such as Twitter and Facebook, using imagery to visualize their concerns. The limited literature on residents' perception of these destructive human behaviors shows that despite such access to information, tourism scholars have paid little attention to the issue or relevant concepts such as Value Co-destruction. The term VCD is derived from Value Co-creation, which theorizes that value is created through a dyadic exchange between more than one type of actor in a service exchange. There is limited work exploring VCD in tourism, and only some have explored the antecedents to VCD that is contextually specific. Thus, this study will explore evidence of VCD by observing destructive human behaviors in Yellowstone National Park.