Author Bios (50 Words)

Hany Kim is a doctoral candidate in the Department of Tourism, Recreation and Sport Management at the University of Florida ( Her research interests include travel marketing and behavior. Her current research focuses on destination brand and cross-cultural issues in user-generated media.

Svetlana Stepchenkova, PhD, is an assistant professor at the University of Florida, Dept. of Tourism, Recreation and Sport Management (email: The area of her research interests is destination marketing and branding, with the focus on content analysis of marketing and user-generated communications in tourism.



Perceived Destination Personality Based on Visitors’ Experience: A Case of Jeju Island, South Korea