The Impact of Contextual Cues on Response Rate, Conversion Rate, and Destination Preference in Travel Surveys

Author Information

Bing Pan, College of CharlestonFollow
Wayne Smith, College of CharlestonFollow
Stephen Litvin, College of CharlestonFollow
Arch Woodside, Boston CollegeFollow

Author Bios (50 Words for each Author)

Bing Pan is an associate professor in the Department of Hospitality and Tourism Management at the College of Charleston located in Charleston, South Carolina, USA. His research interests include information technologies in tourism, consumer behavior, destination marketing, social media, search engine marketing and revenue management.

Wayne W. Smith is an associate professor in the Department of Hospitality and Tourism Management at the College of Charleston located in South Carolina, USA. His interests include consumer behavior, sponsorship and financial management in event and festival settings.

Stephen W. Litvin is a professor in the Department of Hospitality and Tourism Management at the College of Charleston located in South Carolina, USA. His DBA degree is from the University of South Australia and his main areas of research relate to tourism consumer behavior and community tourism impacts.

Arch G. Woodside, professor of Marketing, Boston College, is a member and Fellow of the American Psychological Association, Association of Psychological Science, Global Innovation and Knowledge Academy, International Academy for the Study of Tourism, Royal Society of Canada, and Society for Marketing Advances.