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Corresponding author: Li Zeng, Ph.D. (27292990@qq.com). in Tourism Management, Sun Yat-sen University, Guangdong, China. The areas of research are: Outbound Tourism, Tourism Development and Planning, Tourism Impact, Tourism Education. She is a lecture in the History Culture and Tourism Department, Jiangxi Normal University. Jiangxi, China.

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UNDERSTANDING THE “HIGH CONSUMPTION” PHENOMENON OF CHINESE OUTBOUND TOURISTS