A decade of data and decisions: Visitor spending as a marketing strategy

Author Information

Norma P. Nickerson, University of Montana - MissoulaFollow
Kara L. Grau, University of Montana - MissoulaFollow

Author Bios (50 Words for each Author)

Norma P. Nickerson, Ph.D., is a Research Professor and Director of the Institute for Tourism and Recreation Research (ITRR), at The University of Montana. Kara Grau is the ITRR Assistant Director of Economic Analysis. ITRR is responsible for Montana’s travel research including the economic impact of tourism, visitor characteristics, market segmentations, and niche studies related to tourism in Montana.