Author Bios (50 Words for each Author)

Ms. Kai Jiang is currently a year one Ph.D student at the department of Recreation and Leisure Studies in University of Waterloo in Canada. Before joining UWaterloo, she worked as a project associate in China Business Center, the Hong Kong Polytechnic University (PolyU) for two years, responsible for various consultancy projects on SME brand development, cosmetic industry brand strategy and jewelry industry brand promotion, etc. She also worked in hotel industry for one year.

She graduated from PolyU with the degree of Master of Philosophy (M.Phil) majoring in tourism and hospitality management. She has accumulated extensive empirical research experience in SEM modeling, consumer behavior & psychology, customer service, business and sports events management.

Besides, she has worked in various international organizations like the Olympic Committee and the organizing committee of Universiade 2011. In 2010, she was designated as a member of Meeting Professionals International (MPI), holding the Global Certificate in Meetings and Business Events.

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Brand Awareness as a Moderator in Customers’ Perceived Value and Brand Loyalty