Grand Tour in 21st Century- Perspectives of Chinese Millennials and Their Parents

Author Information

Qian Li, University of Illinois at Urbana-ChampaignFollow
Zhuowei Huang, University of Illinois at Urbana-ChampaignFollow

Author Bios (50 Words for each Author)

Qian Li, is a Doctoral Student at the University of Illinois at Urbana-Champaign. Her research focuses on 1) consumer behaviors in tourism and hospitality, and 2) international tourism market such as Chinese outbound tourism.

Zhuowei (Joy) Huang, PhD, is an Assistant Professor at the University of Illinois at Urbana-Champaign. Her research focuses on 1) international tourism and hospitality management, 2) consumer cognitive and emotional process in tourism and hospitality marketing and branding, and 3) current trends and issues of tourism and hospitality development in emerging markets, such as China.