Author Bios (50 Words)

Martin Sprechmann is a master student in Economics of Tourism at Universidad de la República, Uruguay and Università di Siena. His thesis was approved in November 2014 and is due to receive his degree in February 2015. His areas of interest lie in destination marketing, airline economics, and marketing research.

Carlos Scarone is marketing professor at Universidad de la República, Uruguay, Universidad del Norte, Colombia and Universidad Nacional del Litoral, Argentina. He holds a Master of Science from Universitat Oberta di Catalunya and is a Ph.D. candidate in Strategy and Marketing at Universidad Castilla La Mancha.



Benefits segmentation of a summer travel market: the case of Rocha, Uruguay