We Definitely READ Photographs-Effects of Text in Destination Photograph Viewing

Author Information

Qian Li, University of Illinois at Urbana-ChampaignFollow
Zhuowei Huang, University of Illinois at Urbana-ChampaignFollow
Kiel Christianson, University of Illinois at Urbana-ChampaignFollow

Author Bios (50 Words for each Author)

Qian Li, is a Doctoral Student at the University of Illinois at Urbana-Champaign. Her research focuses on 1) consumer behaviors in tourism and hospitality, and 2) international tourism market such as Chinese outbound tourism.

Zhuowei (Joy) Huang, PhD, is an Assistant Professor at the University of Illinois at Urbana-Champaign. Her research focuses on 1) international tourism and hospitality management, 2) consumer cognitive and emotional process in tourism and hospitality marketing and branding, and 3) current trends and issues of tourism and hospitality development in emerging markets, such as China.

Kiel Christianson, PhD, is an Associate Professor at the University of Illinois at Urbana-Champaign. His research focuses on language comprehension and production. Specifically, he's interested in how people arrive at interpretations of language input, especially when those interpretations are not consistent with the input (i.e., misinterpretations) but still might be "good enough" for normal communication.