Tell Me at What Time You Usually Wake Up, I’ll Tell You What Type of Traveler You Are: An Investigation of the Relationship Between Destination Canada “Explorer Quotient” Segmentation Method and Chronotype
Refereed academic paper for presentation
While travelers diverge on their attitudes, beliefs, values, motivations and behaviours, they also vary in their chronotype (also called diurnal preference). The present research investigates the mediating influence of the chronotype on the relationship between Destination Canada "Explorer Quotient" and the length of planning prior to the trip.
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