Type
Presentation
DOI
https://doi.org/10.7275/my8z-3426
Session Description
Over the past decade, the UNH Library outreach efforts have evolved from a workplace add-on to a department headed by an experienced marketing and communications professional. Budget and staffing concerns precipitated by the global pandemic as well as a new organizational structure provided opportunities for the library to reassess their approach to communications, marketing, and outreach. By prioritizing these efforts, the UNH Library used strategic planning to re-envision our engagement with our campus community.
This panel will provide insights from four participants who were instrumental in shifting the library's approach to a more centralized and intentional practice, which produced a more engaging strategy. Panel highlights will include developing the library's first marketing plan, launching new initiatives including library tours and orientation sessions, hiring brand ambassadors, including communications duties into existing position descriptions, standardizing practices for outreach and assessment, developing a social media strategy and hiring two newly created positions. Panelists will share individual and organizational strategies for this work that may be replicated or reframed for attendees to take back to their institutions. Conversation will include proactive next steps and areas for further growth, including measuring impact and developing programming, to continue engaging positively with our community.
Key takeaways for the attendees include learning concrete, easy to implement approaches for developing and assessment of marketing, communications, and outreach initiatives that lean on utilizing in-house talent as well as approaching this work through a growth mindset. Participants can engage in the topic from a variety of distinct perspectives from panelists who work in areas of user engagement, library administration, communications & outreach, and information literacy.
Type of Library
University Library
Evolving library marketing & communications strategies with intention
Hogan 402
Over the past decade, the UNH Library outreach efforts have evolved from a workplace add-on to a department headed by an experienced marketing and communications professional. Budget and staffing concerns precipitated by the global pandemic as well as a new organizational structure provided opportunities for the library to reassess their approach to communications, marketing, and outreach. By prioritizing these efforts, the UNH Library used strategic planning to re-envision our engagement with our campus community.
This panel will provide insights from four participants who were instrumental in shifting the library's approach to a more centralized and intentional practice, which produced a more engaging strategy. Panel highlights will include developing the library's first marketing plan, launching new initiatives including library tours and orientation sessions, hiring brand ambassadors, including communications duties into existing position descriptions, standardizing practices for outreach and assessment, developing a social media strategy and hiring two newly created positions. Panelists will share individual and organizational strategies for this work that may be replicated or reframed for attendees to take back to their institutions. Conversation will include proactive next steps and areas for further growth, including measuring impact and developing programming, to continue engaging positively with our community.
Key takeaways for the attendees include learning concrete, easy to implement approaches for developing and assessment of marketing, communications, and outreach initiatives that lean on utilizing in-house talent as well as approaching this work through a growth mindset. Participants can engage in the topic from a variety of distinct perspectives from panelists who work in areas of user engagement, library administration, communications & outreach, and information literacy.
Comments
https://doi.org/10.7275/my8z-3426