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AN EVALUATION OF THE PERFORMANCE OF MARKETING AND MANAGEMENT TRANSFER STUDENTS AT THE UNIVERSITY OF MASSACHUSETTS
Abstract
The purpose of this study was to assess the degree of handicap experienced by management and marketing transfer students in the School of Business Administration at the University of Massachusetts who had completed the introductory course in their major at the public community college from which they had transferred. The School, accredited by the AACSB (American Assembly of Schools of Business Administration), follows policies which stipulate that no credit be given for certain business courses taken prior to the junior year unless member schools could demonstrate that transfer students were not disadvantaged by having done so. All transfer students entering SBA between 1969 and 1976, and who majored in management or marketing were included in the study. They were sorted into two groups depending upon the locus of enrollment in the introductory course in their major. Using SPSS, the records of the two groups were compared to see if significant differences could be found either in terms of overall grade-point average, or grade-point average in the major. There were two other phases to the study. One was to analyze the predictive validity of courses in certain skills areas on subsequent academic performance. Another was to compose the academic performance of all transfer students in the study with a random sample of native students. The study concluded that students from public sector community colleges in Massachusetts were not handicapped by having completed these introductory courses at the junior colleges. The grade-point averages of transfer students who had done so were not significantly different than those of transfer students who completed the introductory courses at the University. The study also concluded that grades in economics and mathematics courses completed at the community college were valid predictors of academic success at the University, but that this relationship did not exist with English courses. Native students outperformed transfer students in overall grade-point average, but averages in the major were virtually identical for both groups.
Subject Area
Higher education
Recommended Citation
PION, NELSON EVERETT, "AN EVALUATION OF THE PERFORMANCE OF MARKETING AND MANAGEMENT TRANSFER STUDENTS AT THE UNIVERSITY OF MASSACHUSETTS" (1983). Doctoral Dissertations Available from Proquest. AAI8317448.
https://scholarworks.umass.edu/dissertations/AAI8317448