Type of Submission

Refereed Article


The purpose of the research was to identify methodological constraints and present a proposal to improve lodging feasibility studies based on summary results of previously conducted surveys of lenders and hotel consultants. The research used qualitative methodology based on an extensive synthesis of the industry literature combined with telephone interviews with leading hotel consultants. The key findings of the research were the identification and discussion of nine methodological limitations of Feasibility Studies. The practical implications of the study is that we have proposed specific processes to overcome some of the methodological limitations of Feasibility Studies, and recommendations to establish minimum benchmarks for the preparation of these studies. This research is a continuation of the issue raised in 1982 by Paul Beal and David A. Troy, in their seminal paper titled: “Hotel Feasibility Analysis”, which made some recommendations to improve feasibility studies. Since that time, there have been no major improvements in their preparation.