Jul 27th, 4:30 PM - 5:30 PM
Hotel Recruitment Website Design, Aesthetics, Attitude toward Websites, and Applicant Attraction
Denver, Colorado USA
Despite the prevalent use of recruitment websites, little is known about the impact of recruitment websites on job seekers’ attraction. This study evaluated four large hotels’ recruitment websites in terms of website design characteristics and aesthetics, and measured job seekers’ attitude toward the hotel recruitment websites and attraction. The four hotels included were Hilton, Hyatt, IHG, and Starwood. The results indicated that Hilton’s recruitment website received the lowest score for website design characteristics and aesthetics, the least positive attitude, and the most negative attitude toward the recruitment website. Consequently, job seekers indicated that they were the least interested in applying for a job at Hilton.