Publication Date


Journal or Book Title

Communication and Health: Media, Marketing, and Risk


Vaccine communication is a scientifically complex, ethically laden, and highly multidisciplinary area in which to conduct research or practice. Due to vaccination’s status as a key topic in public health and medicine, communication about vaccination serves as fertile ground for social scientific and critical research that can both improve health and help us understand health-related values, mental-models, and discourses. This chapter presents background necessary to understand vaccine communication as a topic of study, provides an overview of contemporary communication research about vaccines and vaccination, and describes frameworks for addressing ethical considerations particular to vaccine communication.


Greyson, D., Challenges in vaccine communication, published in Communication and Health: Media, Marketing, and Risk, edited by C. Elliott and J. Greenberg, 2021, Springer Nature, reproduced with permission of Springer Nature.


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