Publication Date


Journal or Book Title

Review of Education, Pedagogy, and Cultural Studies


Critical media literacy scholars have long argued, and documented, the ways in which corporate media literacy seeks to produce media consumers rather than more responsible media users. However, until this study, critical scholars have not performed a broad analysis of 21st century digital corporate media literacy content. Given educational institutions’ renewed interest in media literacy education, and transition to distance education during the COVID-19 pandemic, it is crucial, especially for teachers, to determine whether critical media literacy scholars’ assessment of corporate-funded media literacy content has merit in digital spaces. As a result, this study employs a critical lens to curriculum map the lesson plans and curricula from nine companies’ (Apple, Facebook, Google, Nearpod, Intel, Microsoft, Twitter, Samsung, and Verizon Wireless) corporate media literacy content. The findings, which reveal the ideology behind the corporate contents’ values and learning outcomes, have important implications for media scholars and practitioners.



UMass Amherst Open Access Policy