Publication Date
2021
Journal or Book Title
Review of Education, Pedagogy, and Cultural Studies
Abstract
Critical media literacy scholars have long argued, and documented, the ways in which corporate media literacy seeks to produce media consumers rather than more responsible media users. However, until this study, critical scholars have not performed a broad analysis of 21st century digital corporate media literacy content. Given educational institutions’ renewed interest in media literacy education, and transition to distance education during the COVID-19 pandemic, it is crucial, especially for teachers, to determine whether critical media literacy scholars’ assessment of corporate-funded media literacy content has merit in digital spaces. As a result, this study employs a critical lens to curriculum map the lesson plans and curricula from nine companies’ (Apple, Facebook, Google, Nearpod, Intel, Microsoft, Twitter, Samsung, and Verizon Wireless) corporate media literacy content. The findings, which reveal the ideology behind the corporate contents’ values and learning outcomes, have important implications for media scholars and practitioners.
DOI
https://doi.org/10.1080/10714413.2021.1877239
License
UMass Amherst Open Access Policy
Recommended Citation
Higdon, Nolan and Butler, Allison, "Time to put your marketing cap on: Mapping digital corporate media curriculum in the age of surveillance capitalism" (2021). Review of Education, Pedagogy, and Cultural Studies. 123.
https://doi.org/10.1080/10714413.2021.1877239