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Title
Attitude-toward-the-ad and copy-testing research : a study of task awareness and message relevance.
Date of Award
1-1-1989
Access Type
Open Access Dissertation
Document type
dissertation
Degree Name
Doctor of Philosophy (Ph.D.)
Degree Program
Management
DOI
https://doi.org/10.7275/20483227
Recommended Citation
Twible, Jacquelyn L., "Attitude-toward-the-ad and copy-testing research : a study of task awareness and message relevance." (1989). Doctoral Dissertations 1896 - February 2014. 6084.
https://doi.org/10.7275/20483227
https://scholarworks.umass.edu/dissertations_1/6084