As a Research Extensive institution, it is imperative for the academic community to maximize its research output and scholarly activity. One way to accomplish this is through the web, i.e., the Internet and its associated media which can assist in the dissemination and access of these products; Scholarworks@UMassAmherst is one way the campus is supporting this goal. This third installment of the Digital Quadrangle Series at UMass Amherst will further involve our community in the dialog regarding migration to a web-based research showcase and provide tools for achieving this goal. We are pleased to have Dr. Siva Vaidhyanathan, associate professor of Media Studies and Law at the University of Virginia, share his perspectives about this emerging “trans-field,” which is concerned broadly with the politics of information in contemporary, connected societies in a talk titled, “The Googlization of Everything.” He is one of academe’s best known scholars of intellectual property (IP) and its role in contemporary culture.