Thoreau, Muir, and Jane Doe: Different types of private forest owners need different kinds of forest management
Journal or Book Title
NORTHERN JOURNAL OF APPLIED FORESTRY
We present a three-phase segmentation analysis designed to highlight the heterogeneity of forest ownership values and attitudes toward government control, privacy, and environmental protection held by a sample of Massachusetts private forest owners. This case study explores private forest owner characteristics that are associated with enrollment into Massachusetts' Chapter 61 current-use forest property tax program, which requires a professionally prepared lO-year forest management plan. We suggest the key to increasing landowner participation in forest management programs is to (1) recognize this heterogeneity of the target population, and (2) tailor the program to meet segment specific needs and desires.
Finley, AO and Kittredge, DB, "Thoreau, Muir, and Jane Doe: Different types of private forest owners need different kinds of forest management" (2006). NORTHERN JOURNAL OF APPLIED FORESTRY. 268.
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