Is a picture is worth a thousand words? Creating effective questionnaires with pictures

Authors

Laura Reynolds
Robert Johnson

DOI

https://doi.org/10.7275/bgpe-a067

Abstract

In developing attitudinal instruments for young children, researchers, program evaluators, and clinicians often use response scales with pictures or images (e.g., smiley faces) as anchors., This article considers highlights connections between word-based and picture based Likert scales and highlights the value in translating conventions used in word-based Likert scales to those with pictures or images. Accessed 26,076 times on https://pareonline.net from May 05, 2011 to December 31, 2019. For downloads from January 1, 2020 forward, please click on the PlumX Metrics link to the right.

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.

Recommended Citation

Reynolds, Laura and Johnson, Robert (2019) "Is a picture is worth a thousand words? Creating effective questionnaires with pictures," Practical Assessment, Research, and Evaluation: Vol. 16, Article 8.
DOI: https://doi.org/10.7275/bgpe-a067
Available at: https://scholarworks.umass.edu/pare/vol16/iss1/8