In spite of students’ increasingly vocal demands for access to official student evaluations of teaching (SET), little is known about the relative importance of SET in course selection decisions, and whether such evaluations are viewed by students as a valuable source of information about an instructor or course. Using conjoint analysis and a web survey to assess SET importance, we found that business students on campuses with published SET rated course evaluations as less important in course choice than students on campuses without published evaluations. Moreover, student perceptions of the amount of useful knowledge gained in the course and how lenient the instructor is in his/her grading practices were found to have the greatest influence on course choice within the business major.Accessed 47,403 times on https://pareonline.net from August 24, 2004 to December 31, 2019. For downloads from January 1, 2020 forward, please click on the PlumX Metrics link to the right.