Jul 29th, 12:45 PM - 1:45 PM


Assessing Learning Outcomes Using Program Theory: An Experiential Tourism Marketing Course Project


Denver, Colorado USA


Experiential education is a pedagogical approach that connects the academic course components to practical skills, and contributes to a student’s deeper learning, personal growth, and professional motivation. Most tourism and hospitality instructors use an applied learning approach due to the nature of the field. This paper discusses benefits of using the program theory as a framework to design and assess learning outcomes for an experiential learning project in a tourism marketing course.