Jul 28th, 4:45 PM - 5:45 PM


E-Recruitment: Effects of Enjoyment and Attitudes toward Web Sites on Corporate Image and Intention to Apply


Denver, Colorado USA


Companies have been using their Web sites to share job opportunities and company information with job seekers since the Internet became a major source for obtaining information. Despite the prevalence and importance of Web sites for recruitment, only a few studies have examined the effects of Web sites on job applicants’ perception of corporate image and attractiveness. Furthermore, no research has adopted the technology acceptance model and self-efficacy to examine the impacts of Web sites in terms of recruitment. Results of this study revealed significant relationships among perceived enjoyment, usefulness, ease of use, technology self-efficacy, and attitude toward Web sites, corporate image, and intention to apply.